What are the auto industry's doing?

Ok, so we have a bailout loan for 2 of the 3 big American auto companies which is supposed to essentially be an eased in version of bankruptcy unless their genius turnaround plans work.

What exactly are their genius turnaround plans? I ask because I was watching football on FOX (a dangerous meeting of often willfully ignorant Americans but I do enjoy football) and the two most prevalent commercials were for Dodge and Ford trucks and trucks with hemis in them with "improved efficiency" of 20 mpg.

I'm sorry but that's shitty gas mileage. Don't try and say "well, it's good for a vehicle of that size" cause I don't care. How many people need a vehicle with 390 hp? Maybe 5% of the people who but them. But we still market them in America as if they are what Jesus himself would drive. Americans don't need these behemoths that are peddled to us and anyone who doesn't know that is an idiot. Stop marketing these gas guzzling pieces of shit to us as a status symbol and maybe people would stop buying them. Anyone who really needs to tow or haul something can look hard enough to find a vehicle to suit their needs but these are not leisure vehicles or everyday vehicles.

As conditions of the loan I would've executed all of the executive leadership, pulled all advertising for SUVs and trucks and discontinued immediately all production of those vehicles and convert the factories into hybrid manufacturers and electric/plug in hybrid research centers. If you have a large family get a goddamn station wagon.

Our current goal is to have a minimum fuel economy of 35mpg by 2020. The rest of the developed world AND CHINA will be there or beyond that by 2012. I just don't understand this boneheaded asshole mentality of the American public sometimes.